Comedy Nights – Getting Patrons to Your Casino
A great way for casinos to attract new customers and bring back the other ones is to start having comedy nights on a regular basis. Adding a regular comedy event will liven up the line up and generate more business.
This economy has been hard on casinos, and they are looking for new ways for their entertainment dollar to stretch. Running a comedy night is cheap to produce in comparison to other shows, and can be put together in no time.
Casinos don’t need to book a well known national act right away either. Find a comedian who has a regional following and the show will be a success at a fraction of the cost. These comedians cut their teeth playing in local venues and know the audience of the area. One idea is to have one or two comedian teams perform. Book the comedians through an experienced comedy club booking agency.
Weekly comedy specials also will draw a different audience to the casino. Humor brings a wide range of people together and this is a great opportunity to show off the casino to a new group of people.
As they start coming to see the new comedy shows, they will notice all the features the casino has to offer in addition to world class gambling. Many will enjoy the experience and come back to gamble, not to mention seeing another comedy show.
For casino regulars, comedy nights are a great way to keep them comfortable and coming back. Having a nice break between rounds of gaming, customers can enjoy a show instead of going home or sitting at the bar watching the keno game on the monitors.
Midwestern gaming facilities can benefit from comedy shows because many of these cities don’t have great comedy clubs. Taking this opportunity is a great growth tool for the future. Opening a venue in an undeserved area is a great way to take casino profits in a new direction. Just make sure to book the comedian through an experienced agency. A good booking agent will know how to work with casinos and comedians, eliminating a lot of problems down the road.
By: Alex Ryan
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Filed under Business by on Jun 16th, 2010. 